iCON -

Logo design
  • Contest Prize Amount: $300.00
  • Removed Entries: 77
  • Contest Ends In: Completed

The Contest Brief

Contest Holder Name: rhpruitt 

Company Name: iCON

Company Slogan: CONvergence for growth

What We Do: We are looking for a logo for our newly formed iCON team, which falls within the Global Consumer Insights function (logo for this uploaded so you can get a sense for the style - we would like them to work well together) iCON stands for "Insights around Consumers, Occasions, and Needs". Consumers refers to different groups of individuals. Occasions refers to eating occasions, such as Breakfast, Lunch, Dinner and Snacking. Needs refers to the needs that individuals have when it comes to eating - for example, snacks that are better for me or help managing my weight. "CONvergence for growth" is our tagline. CON is in capital letters to represent Consumers, Occasions and Needs. And we exist to drive growth for the business.

Industry Type: Business and Consulting

Top Three Things to Communicate Through Our Logo Design:

#1 Our vision is to be the driving force behind consumer-led decision making, leading General Mills to top tier growth in the food industry

#2 INTEGRATED: across the entire company, and in terms of integrated data / information

#3 HOLISTIC: we provide a holistic view of consumers' lives

Our Target Audience:

Corporate employees

We like these colors:

Colors: green, blue with accents of yellow/orange

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Abstract Mark

An abstract symbol or shape representing the character of your business

Our design will be used on:

Web, Print, Signage and Billboards

Contest Entries

  • Client Rank: #2
    https://www.logocontest.com/public/logoimage/1423038061Icon 010.png
    Submission #49 By  my twist
  • Client Rank: #3
    https://www.logocontest.com/public/logoimage/1423037293Icon 09.png
    Submission #45 By  my twist
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/14232629942.jpg
    Submission #67 By  rxzor
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1422994930icon15.jpg
    Submission #33 By  Venom
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1423034468Icon 05.png
    Submission #42 By  my twist
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1423037692Icon 011.png
    Submission #48 By  my twist
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1422920071icon8.jpg
    Submission #26 By  Venom
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1423088101icon25.jpg
    Submission #50 By  Venom
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    https://www.logocontest.com/public/logoimage/14232620341.jpg
    Submission #65 By  rxzor
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    https://www.logocontest.com/public/logoimage/14232627741.jpg
    Submission #66 By  rxzor
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    https://www.logocontest.com/public/logoimage/14232635722.jpg
    Submission #68 By  rxzor
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    https://www.logocontest.com/public/logoimage/14232638243.jpg
    Submission #69 By  rxzor
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    https://www.logocontest.com/public/logoimage/1422689774Icon 01.png
    Submission #1 By  my twist
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    https://www.logocontest.com/public/logoimage/14232638244.jpg
    Submission #70 By  rxzor
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    https://www.logocontest.com/public/logoimage/1422689774Icon 02.png
    Submission #2 By  my twist
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    https://www.logocontest.com/public/logoimage/1423121773icon.jpg
    Submission #51 By  SixElevenDesign
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    https://www.logocontest.com/public/logoimage/1423121994icon1.jpg
    Submission #52 By  SixElevenDesign
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    https://www.logocontest.com/public/logoimage/1422690364Icon 03.png
    Submission #3 By  my twist
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    https://www.logocontest.com/public/logoimage/1423122023icon2.jpg
    Submission #53 By  SixElevenDesign
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    https://www.logocontest.com/public/logoimage/1422691370Icon 04.png
    Submission #4 By  my twist
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    https://www.logocontest.com/public/logoimage/1423124939Icon 012.png
    Submission #54 By  my twist
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    https://www.logocontest.com/public/logoimage/1423124939Icon 013.png
    Submission #55 By  my twist
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    https://www.logocontest.com/public/logoimage/14227014711.png
    Submission #7 By  FLASH
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    https://www.logocontest.com/public/logoimage/14227022982.png
    Submission #10 By  FLASH
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    https://www.logocontest.com/public/logoimage/14227049454.png
    Submission #11 By  FLASH
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    https://www.logocontest.com/public/logoimage/1423143571rentcostarica-b.png
    Submission #56 By  zedlexis
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422991818iCON 002.png
    Submission #29 By  creativiti
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    https://www.logocontest.com/public/logoimage/1423152239icon26.jpg
    Submission #58 By  Venom
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    https://www.logocontest.com/public/logoimage/1423152614icon27.jpg
    Submission #59 By  Venom
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    https://www.logocontest.com/public/logoimage/1422994930icon12.jpg
    Submission #30 By  Venom
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    https://www.logocontest.com/public/logoimage/1422994930icon13.jpg
    Submission #31 By  Venom
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    https://www.logocontest.com/public/logoimage/1422994930icon14.jpg
    Submission #32 By  Venom
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    https://www.logocontest.com/public/logoimage/1423002292icon16.jpg
    Submission #34 By  Venom
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    https://www.logocontest.com/public/logoimage/1423002292icon17.jpg
    Submission #35 By  Venom
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    https://www.logocontest.com/public/logoimage/1423002573icon19.jpg
    Submission #36 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717056Icon 014.png
    Submission #71 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717056Icon 015.png
    Submission #72 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422769877ICON3.png
    Submission #12 By  zedlexis
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423004260icon20.jpg
    Submission #37 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717056Icon 016.png
    Submission #73 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423004261icon21.jpg
    Submission #38 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717056Icon 017.png
    Submission #74 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422773442iCON.png
    Submission #13 By  creativiti
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423004261icon22.jpg
    Submission #39 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717226Icon 018.png
    Submission #75 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423004261icon23.jpg
    Submission #40 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423006693icon24.jpg
    Submission #41 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14231735791.png
    Submission #63 By  alpino
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717914Icon 019.png
    Submission #76 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423717914Icon 020.png
    Submission #77 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423718086Icon 021.png
    Submission #78 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14237213454.jpg
    Submission #79 By  rxzor
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14237213455.jpg
    Submission #80 By  rxzor
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14237213456.jpg
    Submission #81 By  rxzor
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14237216267.jpg
    Submission #82 By  rxzor
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423034469Icon 06.png
    Submission #43 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423035795Icon 07.png
    Submission #44 By  my twist
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    https://www.logocontest.com/public/logoimage/1423037554Icon 010.png
    Submission #46 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423037560Icon 010.png
    Submission #47 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422850915icon.jpg
    Submission #14 By  SixElevenDesign
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423803434Icon 022.png
    Submission #83 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423803435Icon 024.png
    Submission #85 By  my twist
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    https://www.logocontest.com/public/logoimage/1423803658Icon 025.png
    Submission #86 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422906439icon 1.jpg
    Submission #17 By  fransisca
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422908809icon 2.jpg
    Submission #18 By  fransisca
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1423803785Icon 026.png
    Submission #87 By  my twist
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422919324icon.jpg
    Submission #19 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422919324icon2.jpg
    Submission #20 By  Venom
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    https://www.logocontest.com/public/logoimage/1422919324icon3.jpg
    Submission #21 By  Venom
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    https://www.logocontest.com/public/logoimage/1422919324icon4.jpg
    Submission #22 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422919324icon5.jpg
    Submission #23 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422919324icon6.jpg
    Submission #24 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422919324icon7.jpg
    Submission #25 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422920071icon9.jpg
    Submission #27 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1422920840icon10.jpg
    Submission #28 By  Venom
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14238210778.jpg
    Submission #88 By  rxzor
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14238220049.jpg
    Submission #89 By  rxzor

Contest Comments

rhpruitt

 United States

Buyer

Joined: Jan 30, 2015

Posted On: Feb 03, 2015

We are liking the logo designs that have an image included, however, we'd like the image to truly reinforce what our team does.

After team discussion, we'd like to focus on the words HOLISTIC and INTEGRATED for the image.

The Global Consumer Insights logo was provided as guidance but don't feel restricted to that design.

Thanks!

rhpruitt

 United States

Buyer

Joined: Jan 30, 2015

Posted On: Feb 02, 2015

Don't forget we need our tagline "CONvergence for growth" in the logo! Thanks,

rhpruitt

 United States

Buyer

Joined: Jan 30, 2015

Posted On: Jan 31, 2015

Thanks for all of the submissions so far! We'd love to see some designs that visually represent that we are the 'driving force' behind 'growth' for the business.

So far, we are liking the logos with people in them as we are consumer first / consumer led.

Thanks!

Admin

Posted On: Jan 30, 2015

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