iCON - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $300.00
  • Submitted Entries: 89
  • Contest Ends In: Completed
  • Participating Designers: 13
  • Contest Views: 1357
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  rhpruitt

Company Name: iCON

Company Slogan: CONvergence for growth

Description and What We Do: We are looking for a logo for our newly formed iCON team, which falls within the Global Consumer Insights function (logo for this uploaded so you can get a sense for the style - we would like them to work well together) iCON stands for "Insights around Consumers, Occasions, and Needs". Consumers refers to different groups of individuals. Occasions refers to eating occasions, such as Breakfast, Lunch, Dinner and Snacking. Needs refers to the needs that individuals have when it comes to eating - for example, snacks that are better for me or help managing my weight. "CONvergence for growth" is our tagline. CON is in capital letters to represent Consumers, Occasions and Needs. And we exist to drive growth for the business.

Industry Type: Business and Consulting

Top Three Things To Communicate Through Our Logo Design:

#1 Our vision is to be the driving force behind consumer-led decision making, leading General Mills to top tier growth in the food industry

#2 INTEGRATED: across the entire company, and in terms of integrated data / information

#3 HOLISTIC: we provide a holistic view of consumers' lives

Our Target Audience:

Corporate employees

We Like These Colors:

Colors: green, blue with accents of yellow/orange

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Design Styles We Would Like To See:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Abstract Mark

An abstract symbol or shape representing the character of your business

Our Design Will Be Used On:

Web, Print, Signage and Billboards

Contest Attachments:

Contest Entries

  • Client Rank: # 1
    https://www.logocontest.com/public/logoimage/1423803435Icon 023.png Submission #84
    By  my twist
  • Client Rank: # Elements we like
    https://www.logocontest.com/public/logoimage/1422700600icon logo.png Submission #5
    By  sahlandesign
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1422701162icon logo2.png Submission #6
    By  sahlandesign
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1422701814icon logo3.png Submission #8
    By  sahlandesign
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1422702199icon logo4.png Submission #9
    By  sahlandesign
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/14231522091.jpg Submission #57
    By  elfalab
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/14231527302.jpg Submission #60
    By  elfalab
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/14231529733.jpg Submission #61
    By  elfalab
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/14231532824.jpg Submission #62
    By  elfalab
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1423194994icon.png Submission #64
    By  bilqis
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1422886164icon.png Submission #15
    By  Iconic Designs
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1422886164icon1.png Submission #16
    By  Iconic Designs

Contest Comments

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Feb 03, 2015

We are liking the logo designs that have an image included, however, we'd like the image to truly reinforce what our team does.

After team discussion, we'd like to focus on the words HOLISTIC and INTEGRATED for the image.

The Global Consumer Insights logo was provided as guidance but don't feel restricted to that design.

Thanks!

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Feb 02, 2015

Don't forget we need our tagline "CONvergence for growth" in the logo! Thanks,

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Jan 31, 2015

Thanks for all of the submissions so far! We'd love to see some designs that visually represent that we are the 'driving force' behind 'growth' for the business.

So far, we are liking the logos with people in them as we are consumer first / consumer led.

Thanks!

Admin

Joined: Jan 01, 1970

Posted On: Jan 30, 2015

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