In an attempt to maximize a product’s profit potential and value, businesses look to new and innovative ways to streamline efficiency and develop projects. Crowdsourcing represents the epitome of these efforts; by outsourcing ideas and tasks to a group of people anywhere in the world, the pursuit of profit becomes a tangible reality. One popular method in utilizing crowdsourcing is promoting contests. Many times, a business will approach an online company and ask them to recruit graphic designers to meticulously create whatever it is the business wants made.
Crowdsourcing largely emulates the idea of globalization, where goods and ideas are exchanged along in a worldwide market. A business in Seoul could theoretically outsource some tasks for payment that would ordinarily have been out of reach for far flung logo designers. Crowdsourcing effectively negates the impact of space and time; projects can involve groups of individuals from different countries who agree to come together for a project’s development.
Many companies detail the practicality of such an approach. One such company posts:
“Crowdsourcing is the answer everyone has been waiting for. When you start your project we will instantly inform all our designers...that your project has started, what your design award is, and exactly the things you are looking for in your design.” Following a project submission, clients will be able to see designs from logo designers almost instantly. From there, clients can interactively rank the designs they like best, and the ones they like least. The logo designers are also obliged to “fine-tuning” a project so as to improve the experience of clients and subsequent design products. The expedient communication options available to logo designers and clients make it easier for them to reach an agreement on a particular logo design. Many designs can be reviewed in a matter of minutes, allowing designers to issue out their latest and best work more frequently, thus producing a bigger profit margin. One prominent observer has likened Crowdsourcing to “the new and greatest business ally”.
Other Ways to Earn Profit
Crowdsourcing has essentially illustrated for us the positive impact that a concept like globalization can have on the world; it unites designers as far away as Ottawa and Islamabad in an effort to create a well-organized design project. Logo designers have several venues through which to make more profit. High profile social networking websites such as Facebook and LinkedIn provide a venue for a considerable level of advertising. These high profile websites obviously necessitates high quality logo designs. By issuing more and more logo designs, many logo designers may also be able to develop reliable business contacts. Assuming, for example, that a logo designer is able to create a logo to be featured on Facebook, the effects of such an agreement may lend to the logo designer acquiring a greater array of possibilities concerning business opportunities. It is absolutely beneficial for these individuals to develop business contacts through proficient logo design creations; due to the efficiency of the internet and other advanced communication outlets, design projects will naturally abound in number.