VCG Properties -

Logo design
  • Contest Prize Amount: $250.00
  • Removed Entries: 190
  • Contest Ends In: Completed

The Contest Brief

Contest Holder Name: conrad4402 

Company Name: VCG Properties

Company Slogan: 

What We Do:  A locally based investment group interested in ventures that also provide a benefit to the outlying community.

Industry Type: Mortgage and Real Estate

Top Three Things to Communicate Through Our Logo Design:

#1 VCG

#2 Property Development, investment

#3 Community, family

Our Target Audience:

25-55 (Apple Crowd) Trendy, green, professionals, also potential tenants (national higher end chains like Chipotle and Whole Foods

We like these colors:

No neons. Something classic, black, grey definite. Blues, greens, reds possible

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Wordmark

A Wordmark consists of the company name in a stylized type or font.

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Abstract Mark

An abstract symbol or shape representing the character of your business

Our design will be used on:

Web, Print, Signage and Billboards, Imprinted Promotional Products

Contest Entries

Contest Comments

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 21, 2012

Partners talked about the designs today. One word that carried over...BRANDING. If the logo cannot carry the company concept without the words, it will not work. Most of the designs will be eliminated this evening. Only the top 5-10 will remain. Branding, branding, branding...oh, and professionalism and creativity...lol. Nothing too hard!

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 19, 2012

A few cuts made tonight. Mostly just duplicates, logos that are too close to another existing design or too simplistic. We have some very professional, original submissions and at this point, though we are obviously still taking new concepts, will not be entertaining any that are not on a high level. We will make deeper cuts soon and will work with artist who are in the top 10 after then to perfect the designs and identify our top 3-5 for review. Thanks.

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 18, 2012

Lots of good work to look at now. It is getting much harder to cut down to a single page of the best. We will make some cuts later on today.

In the mean time, submissions 73, 74 & 75 were all eliminated for clearly plagiarizing based on submissions 61 & 62 by Iconic Designs. The contributor for those submissions is not welcome to provide any further logos for this contest. We take this very seriously and will not work with anyone who submits plagiarized work.

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 17, 2012

Made some cuts today now that we have more to look at. Anything with no ranking or tag is unlikely to remain in consideration, but are still within the range of potential with some changes. Thanks.

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 16, 2012

Private messages went out to the top 5 today on tweaks. All in all there are some interesting concepts. Some of the unranked logos look very professional, but do not carry the message we are looking for. Just a heads up based on the trends so far, we do not like the bars or arrows. The colors in the top 5 are very pleasing to the eye. The grey with the green or green and blue seem to look the best. Also, no sky scrapers or residential homes as those are not in our realm of work. Some of the logos with those buildings may be ranked if a more appropriate building is used (plaza, mall, old building, apartment building, etc). Thanks for all the great submits.

conrad4402

 United States

Buyer

Joined: May 13, 2012

Posted On: May 15, 2012

Good start to the contest. We are ranking the top three only and will adjust those rankings based on preference over the week. If your logo is eliminated, it too closely resembles another companies logo or is outside the range of modification. The top two currently look very professional but the font could use some emphasis or improvement. Also, we do not do residential homes and would really like to see that design, or any others, show a more commercial type of building without looking like NYC skyscrapers (think plazas, apartments, etc). The 3rd ranked logo looks professional and clean, but the logo is too generic and does not offer branding potential.

Admin

Posted On: May 13, 2012

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Here are some helpful hints to make sure you get the most out of our site, and your contest.

 

1. Please rank your submissions or post general comments a minimum of 1 time per day while your contest is running. This is required should you want to request an extension to your contest and will produce the best results from our designers.

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a) Place general comments on this main contest page to give all of the designers your preferences and what you would like to see or not see.

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