Arena Academy -

Logo design
  • Contest Prize Amount: $300.00
  • Removed Entries: 201
  • Contest Ends In: Completed

The Contest Brief

Contest Holder Name: Daniel S 

Company Name: Arena Academy

Company Slogan: 

What We Do: Our company owns upper secondary schools with English profile in Sweden. These schools stand for classical, knowledge-focused, teacher-centred learning, reading of literature and fine culture. In addition, we are a Cambridge International School. The logo should preferably include the name "Arena Academy".

Industry Type: Education

Top Three Things to Communicate Through Our Logo Design:

#1 High class education

#2 Scholarly tradition/intellectual, literary, humanistic heritage

#3 Classical and elegant style

Our Target Audience:

Age: Teenagers and their parents Location: Sweden Interests: Higher studies, intellectual achievements and classical literature.

We like these colors:

There are two colours which we traditionally used: "Burgundy" - HEX: #840f00, RGB: (132, 15, 0) "New Midnight Blue" - HEX: #000099, RGB: (0, 0, 153) We like these two colours since they symbolize refinement and sophistication. "Burgundy" is the colour of an expensive red wine. "New Midnight Blue" is also called "Royal blue". However, it is not compulsory to use both of these colours in the logo. The nuances could be modified if needed. One could use one of them, both or none. We are open for suggestions. But these two colours set the standard for what we would like to communicate. Other colours to use could be gold, black and white.

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Wordmark

A Wordmark consists of the company name in a stylized type or font.

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Shield or Emblem Mark

Name of business inside a shape or picture element

Our design will be used on:

Web, Print, Imprinted Promotional Products

Contest Entries

  • Client Rank: #2
    https://www.logocontest.com/public/logoimage/1665670121Arena-Academy-5.jpg
    Submission #263 By  Krayon
  • Client Rank: #3
    https://www.logocontest.com/public/logoimage/1665670121Arena-Academy.jpg
    Submission #258 By  Krayon
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    Submission #102 By  zank
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    Submission #42 By  artcover
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    Submission #103 By  zank
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    Submission #104 By  zank
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    Submission #210 By  SleepDog
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    Submission #211 By  SleepDog
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    Submission #60 By  waljay
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    Submission #61 By  waljay
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    Submission #62 By  waljay
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    Submission #63 By  waljay
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    Submission #64 By  waljay
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    Submission #65 By  waljay
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    Submission #66 By  waljay
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    Submission #140 By  Isa
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    Submission #105 By  Isa
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    Submission #141 By  Isa
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    Submission #67 By  waljay
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    Submission #96 By  waljay
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    Submission #43 By  masnau
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    Submission #215 By  thre3
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    Submission #216 By  Pakpo
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    Submission #9 By  waljay
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    Submission #68 By  waljay
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    Submission #69 By  waljay
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    Submission #217 By  Pakpo
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    Submission #44 By  waljay
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    Submission #11 By  waljay
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    Submission #222 By  waljay
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    Submission #223 By  waljay
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    Submission #115 By  Isa
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    Submission #224 By  waljay
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    Submission #116 By  waljay
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    Submission #225 By  waljay
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    Submission #16 By  zank
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    Submission #226 By  Krayon
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    Submission #18 By  zank
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    Submission #227 By  Krayon
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    Submission #19 By  zank
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    Submission #228 By  Krayon
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    Submission #20 By  zank
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    Submission #229 By  Krayon
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    Submission #21 By  zank
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    Submission #230 By  Krayon
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    Submission #22 By  Isa
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    Submission #231 By  Krayon
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    Submission #46 By  Appro1
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    Submission #106 By  zank
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    Submission #232 By  Krayon
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    Submission #23 By  Isa
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    Submission #234 By  waljay
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    Submission #148 By  Pakpo
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    Submission #235 By  zedlexis
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    Submission #236 By  zedlexis
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    Submission #24 By  waljay
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    Submission #149 By  Pakpo
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    Submission #25 By  waljay
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    Submission #26 By  waljay
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    Submission #117 By  Isa
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    Submission #97 By  LukeConcept
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    Submission #118 By  waljay
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    Submission #70 By  Isa
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    Submission #98 By  LukeConcept
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    Submission #241 By  Krayon
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    Submission #152 By  Pakpo
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    Submission #242 By  Krayon
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    Submission #27 By  waljay
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    Submission #243 By  Krayon
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    Submission #28 By  waljay
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    Submission #71 By  Isa
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    Submission #244 By  waljay
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    Submission #245 By  waljay
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    Submission #72 By  waljay
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    Submission #73 By  waljay
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    Submission #74 By  Pakpo
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    Submission #153 By  thre3
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    Submission #75 By  Pakpo
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    Submission #154 By  thre3
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    Submission #76 By  artcover
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    Submission #155 By  thre3
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    Submission #246 By  titapletea
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    Submission #29 By  waljay
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    Submission #120 By  waljay
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    Submission #247 By  titapletea
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    Submission #121 By  waljay
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    Submission #248 By  titapletea
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    Submission #249 By  waljay
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    Submission #250 By  waljay
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    Submission #269 By  Krayon
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    Submission #270 By  Krayon
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    Submission #271 By  Krayon
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    Submission #272 By  Krayon
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    Submission #107 By  waljay
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    Submission #257 By  titapletea
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    Submission #108 By  waljay
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    Submission #109 By  waljay
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    Submission #30 By  Iwan Almahreen
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    Submission #48 By  waljay
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    Submission #122 By  waljay
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    Submission #77 By  Isa
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    Submission #123 By  waljay
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    Submission #52 By  waljay
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    Submission #164 By  zedlexis
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    Submission #124 By  waljay
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    Submission #1 By  zank
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    Submission #31 By  artcover
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    Submission #78 By  Isa
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    Submission #166 By  zank
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    Submission #32 By  artcover
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    Submission #79 By  Isa
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    Submission #168 By  zank
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    Submission #169 By  zank
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    Submission #125 By  waljay
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    Submission #170 By  zank
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    Submission #126 By  Isa
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    Submission #80 By  Isa
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    Submission #53 By  waljay
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    Submission #127 By  Isa
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    Submission #128 By  Isa
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    Submission #129 By  LukeConcept
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    Submission #130 By  LukeConcept
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    Submission #131 By  Isa
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    Submission #33 By  LukeConcept
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    Submission #172 By  Krayon
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    Submission #173 By  Krayon
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    Submission #204 By  Isa
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Contest Comments

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 08, 2022

However, most of the contributions have converged on some basic forms which: books, temple, leaves.
However, we would like to encourage everyone to feel free to try other concepts too. We like books, but reading could perhaps be portrayed in other ways, by pencils, by scrolls etc. Do not be afraid to try something completely different. We are open for your suggestions.

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 08, 2022

Thanks for all the marvelous contributions.

However, most of the contributions have converged on some basic forms which: books, temple, leaves.
However, we would like to encourage everyone to feel free to try other concepts too. We like books, but reading could perhaps be portrayed in other ways, by pencils, by scrools etc. Do not be afraid to try something completely different. We are open for your suggestions.

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 06, 2022

We like your beautiful suggestions very much!

However, we do not want a logo that is too ”corporate” or makes the viewer think of a business.
We do not want any association to sports, American football, USA or Marvels Avengers or anything like that.

We want a classical imagery. Think of beacons of knowledge like Cambridge and Oxford paired with Athens and Rome.

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 05, 2022

We really appreciate all contributions so far. You are utterly fantastic! We especially appreciate some of the elements that you brought in, like books, fire, leaves, the letter A etc. Everything which make you think about reading, achievement and high standards is good.

Something else which we would like to test are some elements which refer to ancient Greece. The word "Academy" is a greek word.
Perhaps some pillars or columns like in a Greek temple or some elements from Parthenon in Athens or something else which symbolizes ancient Greece could be used.

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 04, 2022

We are grateful for all contributions and you are all doing well. But try and emphasize that we are an institution for education, i.e. studies, reading, thinking, books and literary tradition. Some contributions make us think about sports and I understand that the name of the company might have lead you in this direction. However, we want the logo to reflect intellectuality and classical education, not sports or anything futuristic or too modern.

Daniel S

 Sweden

Buyer

Joined: Oct 03, 2022

Posted On: Oct 04, 2022

A general comment: Feel free to use only one of the two specified colours "Burgundy and "New Midnight Blue", or to add some other colour which you think suits the logo, like gold, black or white. We like "Burgundy and "New Midnight Blue", but a combination of them is not compulsory. We would like to see diverse suggestions.

See the two files which we uploaded above. These are examples of use of one of the two specified colours in combination with gold.

You could also try and include some symbol of education and literature like books.

Admin

Posted On: Oct 03, 2022

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