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Flyaway Sport -

Logo design
  • Contest Prize Amount: $300.00
  • Removed Entries: 84
  • Contest Ends In: Completed
Hide/Show Contest Description

The Contest Brief

Contest Holder Name: TomHathaway 

Company Name: Flyaway Sport

Company Slogan: 

What We Do: We are marketng a new style of performance undergear to Ski/Snowboard/Outdoor and sporting goods shops. We plan to add additional product categories at a later date. The logo may contain either Flyaway alone, but we see it more likely to contain both words, Flyaway Sport. However, we are open to your best recommendation/interpretation.

Industry Type: Fashion and Apparel

Top Three Things to Communicate Through Our Logo Design:

#1 Performance

#2 Comfort

#3 Style

Our Target Audience:

Our main customers will be active Ski/Snowboarders starting at around age 12 and going up to at least age 28-30 possibly older. Primarily male but also female skiers/snowboarders. After a day of skiiing/snowboarding, the user of our products can pull off their outer garments and relax in our undergear without feeling like they are walking around in their underwear. Fits a youthful relaxed lifestyle.

We like these colors:

While I choose not to recommend colors at this time, Please view the uploaded photo below of our company founder performing a "Flyaway" front flip. He was an early pioneer of freestyle skiing and this was his signature trick. His nickname became "Flyaway Hathaway". We included this image in case it works to depict in the actual logo. This trick can be performed with legs spread wide as in picture or with legs together.

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Wordmark

A Wordmark consists of the company name in a stylized type or font.

Our design will be used on:

Contest Entries

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Contest Comments

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Nov 23, 2011

IMPORTANT NOTE:
After consulting with my Highly qualified marketing/advertising advisor, we want to downplay the importance of the "Jumper" Symbol, and focus more on the creative wordmark options. Sorry for throwinganyone off with earlier comments and I look forward to seeing your revised entries.
Thanks!

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Nov 21, 2011

I am not sure why we are getting so few entires for this contest, it is still wide open.

Admin

Posted On: Nov 14, 2011

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