Odyssey Beerwerks -

Logo design
  • Contest Prize Amount: $250.00
  • Removed Entries: 44
  • Contest Ends In: Completed

The Contest Brief

Contest Holder Name: chill1969 

Company Name: Odyssey Beerwerks

Company Slogan: 

What We Do: Craft beer brewery and taproom, operating in Colorado, looking to update our logo. Our customers are active, fun loving, and like to treat themselves to a quality product - craft beer. We'd like our customers to remember to make our Odyssey a part of their Odyssey.

Industry Type: Food and Beverage

Top Three Things to Communicate Through Our Logo Design:

#1 Adventure

#2 Experience

#3 It's about the journey, not the destination

Our Target Audience:

See attached creative brief: Target Audiences • Audience types – o Craft beer consumers are:  more open-minded than most people, seek out interesting and varied experiences and are intellectually curious  considered to be, and consider themselves to be, “high end” beer drinkers  Generally also drinkers of other spirits (whiskey, wine, tequila, etc)  More liberal in thoughts and actions o Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show "The Office" and 36% more likely to be the ones to choose the movie they are going to see • Buyer types – o Will pay a premium for higher quality o Aspiration marketing/images should work with this buyer audience o Active lifestyle, sense of adventure • Key motivations – What makes them act? What emotion can we connect with? o Feeling of being unique and having a sense of adventure, while still being part of a group/community/fraternity/subculture of people with similar ideals o They like choices – and enjoy sampling what they haven’t tried before • Key issues – What are their problems that we can solve? o Affordable indulgence. Relaxation o Craft beer is not simply for testosterone driven males looking for a path to inebriation. It is a complex beverage that should be enjoyed by all (including women!) • Characteristics – Where do they access information? What types of media do they consume? o Generally well-educated. Influenced by wide network of friends, family, and experiences o Social influences, even if not heavy social media consumers, play a large role in decision making • Demographics – gender, age, etc. o Typically male (>75%, 21-55, $60,000+, at least some college) o But…Odyssey Beerwerks should appeal to the growing segment of female purchasers and, more importantly, influencers

We like these colors:

burnt/rust orange brown open to additional colors/suggestions

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Shield or Emblem Mark

Name of business inside a shape or picture element

Character Mark

A Mascot or character to represent your company or brand (This is very time intensive for our designers so please only choose this if your contest is $500 or more)

Our design will be used on:

Web, Print, Signage and Billboards, Imprinted Promotional Products

Contest Entries

  • Client Rank: #4
    https://www.logocontest.com/public/logoimage/1410111336Odyssey3.jpg
    Submission #31 By  illkatchye
  • Client Rank: #6
    https://www.logocontest.com/public/logoimage/1410047769ODYSSEY-.png
    Submission #26 By  zedlexis
  • Client Rank: #Elements we like
    https://www.logocontest.com/public/logoimage/1409979025ODYSSEY 13.jpg
    Submission #13 By  Vijay
  • Client Rank: #Like - FONT
    https://www.logocontest.com/public/logoimage/1409991379ODYSSEY 16.jpg
    Submission #17 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410111336Odyssey1.jpg
    Submission #29 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410111336Odyssey2.jpg
    Submission #30 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410111336Odyssey4.jpg
    Submission #32 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101328131.png
    Submission #33 By  alpino
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101328372.png
    Submission #34 By  alpino
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410154082Odyssey5.jpg
    Submission #36 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410154083Odyssey6.jpg
    Submission #37 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410154545Odyssey7.jpg
    Submission #38 By  illkatchye
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410155097ODYSSEY 25.jpg
    Submission #39 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1410155097ODYSSEY 26.jpg
    Submission #40 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409823131odyssey 1.jpg
    Submission #1 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409823131odyssey 2.jpg
    Submission #2 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409823131odyssey 3.jpg
    Submission #3 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409823131odyssey 4.jpg
    Submission #4 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804121.jpg
    Submission #42 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409823354odyssey 1.jpg
    Submission #5 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804122.jpg
    Submission #43 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804123.jpg
    Submission #44 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804124.jpg
    Submission #45 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804125.jpg
    Submission #46 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101804126.jpg
    Submission #47 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101815837.jpg
    Submission #48 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14101819878.jpg
    Submission #49 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/141018449410.jpg
    Submission #50 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/141018516310.jpg
    Submission #51 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/141018531711.jpg
    Submission #52 By  AikTheOne
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/14102045384.png
    Submission #55 By  alpino
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409918350odyssey 6.jpg
    Submission #6 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409918351odyssey 7.jpg
    Submission #7 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409918351odyssey 8.jpg
    Submission #8 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409978062ODYSSEY 9.jpg
    Submission #9 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409978063ODYSSEY 10.jpg
    Submission #10 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409978063ODYSSEY 11.jpg
    Submission #11 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409978063ODYSSEY 12.jpg
    Submission #12 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409979026ODYSSEY 14.jpg
    Submission #14 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409979026ODYSSEY 15.jpg
    Submission #15 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409991746ODYSSEY 17.jpg
    Submission #18 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409991746ODYSSEY 18.jpg
    Submission #19 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409991746ODYSSEY 19.jpg
    Submission #20 By  Vijay
  • Client Rank: #Not Ranked
    https://www.logocontest.com/public/logoimage/1409996254odyssey 20.jpg
    Submission #21 By  Vijay

Contest Comments

chill1969

 United States

Buyer

Joined: Sep 03, 2014

Posted On: Sep 04, 2014

NOTE: the uploaded image (penguin) does NOT need to be a part of the logo. It is merely an image that we are currently using on one of our beer cans and on some of our merch. I would also like to see logo designs that do not utilize the penguin graphic.

Admin

Posted On: Sep 03, 2014

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