Flyshacker Clothing Company -

Logo design
  • Contest Prize Amount: $300.00
  • Removed Entries: 88
  • Contest Ends In: Completed

The Contest Brief

Contest Holder Name: TomHathaway 

Company Name: Flyshacker Clothing Company

Company Slogan: 

What We Do: Can be either just Flyshacker, or full name Flyshacker Clothing Company. We ar ean outdoor lifestyle clothing brand started in 1991. Although it has "Fly" in the name it is not related to fly-fishing. The clothing is sold at outdoor retailers such as REI. Our primary products are cotton flannel, Wool Shirts, wool sweaters and quick drying easy care travel shirts.We offer performance fabrics but we ar emore of a casual, lifestyle sportwear company.

Industry Type: Fashion and Apparel

Top Three Things to Communicate Through Our Logo Design:

#1 Comfort

#2 Style

#3 Performance

Our Target Audience:

Generally over 25 years old, Primarily men's but also women's. We market to the outdoor customer that likes camping, hiking, mtn biking, kayaking etc. Customer is eco-friendly, well educated, high income.

We like these colors:

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Styles like to see:

Wordmark

A Wordmark consists of the company name in a stylized type or font.

Our design will be used on:

Web, Print

Contest Entries

Contest Comments

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Oct 06, 2011

Thank you all for your hard work and efforts. The quality we received exceeded our expectations not just from the top 10, but from many others. I apologize that I was unable to offer as much feedback during the contest as I should have. I certainly will in the future. We intend to request designs for Graphic T's in this brand and possibly others. Thanks again.

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Oct 06, 2011

Thank you all for your hard work and efforts. The quality we received exceeded our expectations not just from the top 10, but from many others. I apologize that I was unable to offer as much feedback during the contest as I should have. I certainly will in the future. We intend to request designs for Graphic T's in this brand and possibly others. Thanks again.

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Sep 21, 2011

Hello,
Sorry we were not able to comment often, however, we want to thank you all for your efforts. We feel very fortunate to have many high quality alternatives to choose from. There are a few of us looking these over so rankings still may change and entries not yet in the top 10 may still find their way in.
Again thank you all.

TomHathaway

 United States

Buyer

Joined: Sep 13, 2011

Posted On: Sep 17, 2011

HI everyone:

First of all, thank you all very much for your ideas - there are a lot of things we like.

As we're looking through these, we are finding some themes that feel right - simpler, "clean" fonts for example. Some of the ideas with more complex fonts feel too whimsical - the outdoor industry (think Northface, Columbia, Arcterix, etc) tends toward authenticity vs humor.

also, please keep in mind that our logo needs to work on clothing labels and as embroidery - some of the ideas that appear "3d" (very cool on screen) may not work as embroidery on a shirt for example.

Thanks again for your ideas. We're looking forward to seeing more!

Admin

Posted On: Sep 13, 2011

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