oconsitefitness
United States
Buyer
Joined: Dec 14, 2012
Posted On: Dec 20, 2012
Hi Designers,
I'm starting to see the building/ space aspect worked into more of your designs. Thank you for that.
Only 1 designer has played around with the concept that I uploaded (last). I would be interested in seeing more.
You might also do a Google Images search for 'commercial office building' to get some ideas of shapes.
I recommend avoiding images that too closely resemble a city sky-line (examples are #31, #36). Although these are buildings, the association to a city is not right for us.
Thank you!
Dao
oconsitefitness
United States
Buyer
Joined: Dec 14, 2012
Posted On: Dec 19, 2012
Hi Designers,
Submission #29 and #30 are the most successful in terms of the text. I like the relative size and placement of 'Orange County' in #29. In #30, I like the use of two different colors in ONSITE, providing some emphasis.
However, I am still looking for something different with regards to the image and welcome ideas that address the space aspect.
I have uploaded an original idea from our team so feel free to play around with it/ improve upon it. You'll see that the image suggests a building complex.
Best,
Dao
oconsitefitness
United States
Buyer
Joined: Dec 14, 2012
Posted On: Dec 17, 2012
Hi Designers,
The most successful design will address both the 'onsite/ space' theme as well as the 'fitness' theme, as #10, #4 and #23 begin to do.
The designs that only incorporate the moving people are telling only half the story I hope to communicate.
There also appears to be significant usage of moving figures in the designs so far. While this is not necessarily wrong, I would not limit your ideas to this only. Please see the Fitness Experience logo provided as an example. This logo successfully conveys movement/ fitness without using a person-like figure. I would be interested in seeing some ideas that is not just a person-figure.
Thanks, Dao
oconsitefitness
United States
Buyer
Joined: Dec 14, 2012
Posted On: Dec 16, 2012
Hi Designers,
Again, thank you for your entries. As I review your designs, I realize the "OC" can be problematic because it confuses the emphasis. So I'd like to consider another option of how the company name/ geographic location can be addressed. Please see the newly uploaded file, 'Onsite Fitness - Orange County' and feel free to play around with this as the text rather than 'OC Onsite Fitness'.
Please note, if using the full geographic location, it should be less prominent than Onsite Fitness (as shown in my example or the CORE- Fitness and Nutrition logo example).
Just a reminder, the geography (i.e. Orange County) needs to be replaceable, meaning it could read San Diego, New York etc instead.
Best regards, Dao
oconsitefitness
United States
Buyer
Joined: Dec 14, 2012
Posted On: Dec 15, 2012
Thank you for your entries!
I like both the orange and orange-red colors used in submission #3 and #4. The grey background in #4 is intriguing although I'm uncertain of how that would work on a business card or letterhead because of the shape. i.e. is it just a grey rectangular? One of my logo examples has a colored background and I like the concept. But I think what makes it work in that case is the distinct shape.
Please note that OC should not be integrated into the graphics (refer to contest brief for explanation). The placement of OC in #3, #4, #5 would be ok as the 'OC' could be substituted with any letters. But, #1 and #2 would not work because of the integration of graphics in the OC.
Any visual emphasis (if there is one) should be on OnSite Fitness, rather than the OC.
Also, if there's capitalization than the S in OnSite should also be capitalized. (There does not necessarily need to be capitalization, i.e. both #3 with capitalization and #5 all caps are ok.)
Best regards! Dao
Admin
Posted On: Dec 14, 2012
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