austinstrollerdoctor
 United States
Buyer

Joined: Sep 28, 2011

Posted On: Oct 03, 2011

General comments... I like the general color of some of the newer submissions. The cleanliness of submissions 9 and 10 is appealing, but I feel like we need a bit of playfulness to appeal to our customers. I am fairly certain I would like to stick to the pictorial or emblem mark sort of idea.

I would also like to encourage any designers to consider looking up Austin, Texas for our sense of style. We are a fit city that values local businesses and has a healthy dose of character. Think jogging strollers, high-end strollers (like the B.O.B. strollers) and fine food. Modern is great, but kid-friendly is important.

Thanks for your efforts and submissions!

austinstrollerdoctor
 United States
Buyer

Joined: Sep 28, 2011

Posted On: Sep 29, 2011

So for the sake of other designers I wanted to share some feedback on the four designs currently posted. In submissions 1 and 2 artespraticas I really enjoyed the colorful and playful aspects of "stroller" being in blocks. I thought the child in the stroller was a bit much though and kind of pushed the feel into a territory that was a bit too childish. I also like that the design is longer, which I feel would probably look nicer as an anchor graphic for the web or perhaps as a whole side of a business card.

In submissions 3 and 4 from artespraticas I felt like the logos were a bit more adult, but still colorful. In general I much prefer the primary colors used in submission 3 than the black/red in submission 4. Overall I felt like these two are pretty much exactly what I had in mind on the young/mature slider.

I wouldn't mind submissions that were a bit more modern or mature, just to see how that works. I am still trying to get a feel for the right level of being kid friendly but still treating their parents as adults.

Admin

Joined: Jan 01, 1970

Posted On: Sep 28, 2011

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