Graf's - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $300.00
  • Submitted Entries: 147
  • Contest Ends In: Completed
  • Participating Designers: 15
  • Contest Views: 1024
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  lisagraf

Company Name: Graf's

Company Slogan: Garden Shop | Landscape | Farm Market

Description and What We Do: We are multi-faceted family business. We are known for our beautifully grown flowers and plants as well as our landscaping services.

Industry Type: Retail

Top Three Things To Communicate Through Our Logo Design:

#1 Friendly

#2 Quality

#3 To separate from our competition (Modern and Classic)

Our Target Audience:

Our customer can range from young new homeowners to retirees with a heavy emphasis on baby boomers. Women are typically the decision makers when it comes to purchasing our products and services. We are located in a medium-sized Midwest city. The average household income of our target audience is $75,000 +. Our customers can vary as far as education and industry, but many of them are professionals. Our customers enjoy beautifying their homes- inside and out. We are a family business that has been in our community for over 35 years.

We Like These Colors:

Design Preference Sliders:
Grey Black White 

Design Styles We Would Like To See:


A Wordmark consists of the company name in a stylized type or font.

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Shield or Emblem Mark

Name of business inside a shape or picture element

Our Design Will Be Used On:

Web, Print, Signage and Billboards, Imprinted Promotional Products

Contest Attachments:

Contest Entries

  • Client Rank: # 1 Submission #149
    By  SETE7
  • Client Rank: # 2 Submission #120
    By  zdesign12
  • Client Rank: # 3 Submission #104
    By  fkreationz
  • Client Rank: # Not Ranked Submission #129
    By  fkreationz
  • Client Rank: # Not Ranked Submission #132
    By  fkreationz
  • Client Rank: # Not Ranked 4.jpg Submission #95
    By  fransisca
  • Client Rank: # Not Ranked Submission #102
    By  fkreationz
  • Client Rank: # Not Ranked Submission #103
    By  fkreationz
  • Client Rank: # Not Ranked Submission #17
    By  Hebh
  • Client Rank: # Not Ranked Submission #18
    By  Hebh
  • Client Rank: # Not Ranked Submission #19
    By  Hebh
  • Client Rank: # Not Ranked Submission #106
    By  fkreationz
  • Client Rank: # Not Ranked Submission #112
    By  Qart
  • Client Rank: # Not Ranked Submission #43
    By  Hebh

Contest Comments

 United States

Joined: Mar 29, 2017

Posted On: Apr 04, 2017

Thank you for all of the great designs. Here is our feedback.

Submission #104: Can we make all of the font black? We would also like to see the white daisies eliminated from the design.
Submission #98: Can we see a G that matches the rest of the font? Can the F and leaf be in a dynamic blue or bright green?
Submission #90: Can we see Graf's and the underlying words in black? Can Graf's also be bolder? Can they also be made larger? Can the design in green be in a brighter green and then another one in a brighter blue? Can the G also be more bold?
Submission #73: Can we see the design in a grey scale? Can we also see the design in color with no background in the circle? We would like to keep the "flowers", but get rid of the sky and rolling hills.

 United States

Joined: Mar 29, 2017

Posted On: Apr 01, 2017

Thank you all for your revisions! Here are a few more changes that we would be interested in seeing!

Submission #45: Can RAF'S be in back along with "Garden Shop | Landscape, etc." Can we also see another shade of blue that is more vibrant?
Submission #47: Can Graf's be black? We would also like to see a brighter green and a different bottom right color that is bright.
Submission #41: Can you take away the square G and put a thick circle around the design? Can we also see "Garden Shop | Landscape, etc." in black?
Submission #50: Can we see the design to be more of a rectangle? Not the actual elements, but the actual logo itself.


 United States

Joined: Mar 29, 2017

Posted On: Mar 31, 2017

Thank you for all of your submissions! We have feedback for a few of the ones posted:

Submission #31: We love how everything looks in this logo. Due to our website and other printing needs- can we see the logo in another format where it is laid out more in a rectangular shape?
Submission #18: Can we see the logo without the leaf in the middle of the G. We would also like to see GRAF'S bolder.
Submission #27: Can we see the RAF'S in black? Can the G and swirl be blue and the leaf remain green? We would like the green to be brighter.
Submission #30: The color scheme reminds us of Microsoft's logo. Can we see the boxes in different colors.
Submission #7: We love how you have taken your original design and elevated it. We feel that the other designs look too much like stained glass and this submission specifically- a wind spinner. Can you keep the bright colors, but pair down the layering of the colors/the design?

 United States

Joined: Mar 29, 2017

Posted On: Mar 30, 2017

Thank you for the designs! For today's comment:
Submission #5/Rank#1: We would like to see some color added to the design and to have our name "Graf's" bolded.
Submission #3/Rank#2: We are not a fan of the bird on top. We would like to see the design simplified and less fussy.

Overall- we would like Garden Shop | Landscape | Farm Market included in the logo design.


Joined: Jan 01, 1970

Posted On: Mar 29, 2017

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