E2W - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $300.00
  • Submitted Entries: 46
  • Contest Ends In: Completed
  • Participating Designers: 12
  • Contest Views: 1006
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  rhpruitt

Company Name: E2W

Company Slogan: Experiment to Win

Description and What We Do: We are a team at a large food CPG company that is focused on innovation in new spaces (new food categories, new business models, etc). We operate very differently than typical large company mentality.

Industry Type: Food and Beverage

Top Three Things To Communicate Through Our Logo Design:

#1 We think differently

#2 We operate like entrepreneurs

#3 Rapid iteration of ideas to meet the needs of our customers and consumers

Our Target Audience:

Food CPG Company employees (primarily internal use)

We Like These Colors:

Please include orange (Creativity, Invigoration, etc describe our team well)

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Design Styles We Would Like To See:

Wordmark

A Wordmark consists of the company name in a stylized type or font.

Shield or Emblem Mark

Name of business inside a shape or picture element

Web 2.0

Internet trends including bold vibrant colors, 3D graphics, shadows, gradients, rounded corners etc.

Our Design Will Be Used On:

Print

Contest Attachments:

Contest Entries

  • Client Rank: # 1
    https://www.logocontest.com/public/logoimage/1450845195E2W.jpg Submission #23
    By  ullasbfa
  • Client Rank: # 2
    https://www.logocontest.com/public/logoimage/1450903627E2W 4.jpg Submission #30
    By  fransisca
  • Client Rank: # 3
    https://www.logocontest.com/public/logoimage/1450852033e2w.png Submission #25
    By  zedlexis
  • Client Rank: # Elements we like
    https://www.logocontest.com/public/logoimage/1450773131E2W.jpg Submission #15
    By  ullasbfa
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1450964288E2W_V1.jpg Submission #33
    By  KAPAH
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1450976136e2w.jpg Submission #37
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1451061070E2W.jpg Submission #44
    By  gorfin
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1450845604E2W.jpg Submission #24
    By  ullasbfa
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1450864792E2W.jpg Submission #26
    By  ullasbfa
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1450703522E2W.jpg Submission #6
    By  Iconic Designs

Contest Comments

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Dec 23, 2015

Top ranked designs continue to be those that represent the idea of seeing things differently / from different angles.

Keep them coming! Thanks!

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Dec 22, 2015

Thanks for the new submissions!

Given our last round of feedback, we feel ullasbfa's design best delivers on what we are asking for.

We will look for more designs in this space. It is unexpected and illustrates the idea of seeing things in new ways / new thinking.

Thanks!

rhpruitt
 United States
Buyer

Joined: Jan 30, 2015

Posted On: Dec 21, 2015

Thanks for your submissions thus far! Feedback from our team below.

• Overall, goal is to quickly anchor internal audiences to embrace new thinking and increase their appetite for the possibilities of the future.
• Roughly half of internal audiences do not know what E2W stands for and requires the tagline in the intro to minimize confusion.
• Of the submissions thus far, submission #1 quickly reminds audiences to embrace new thinking as it moves from a two dimensional mindset, to a three dimensional mindset. We believe there are other ways to demonstrate new thinking within a two dimensional plane as well.
• Many of the logos feel like they could be applied to any business (for ex: a healthcare system or a personal training website). That is the wrong type of logo. We would encourage you to think of this logo as branding a MINDSET instead of an organization or team.
• Some designs are feeling a bit too sporty
• Feel free to bring in more colors

Thanks!

Admin

Joined: Jan 01, 1970

Posted On: Dec 15, 2015

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