Your logo is a visual representation of what your company stands for in the marketplace. Think of any large company and you will see that you can picture their logo in your mind and you can tell exactly what their company stands for.
Your logo is the one place that you should never cut corners on or try to save a few dollars.
Your company logo enhances potential cliemts and customers critical first impression of your business. A good logo can build your brand between your business and your customers, and provide the professional look of a successful company.
There are basically six kinds of logos.
A Wordmark which consists of the company name in a stylized type or font.
An image or shape that is easy to recognize to represent your business
An abstract symbol or shape representing the character of your business
Shield or Emblem Mark
Name of business inside a shape or picture element
A Mascot or character to represent your company or brand
Internet trends including bold vibrant colors, 3D graphics, shadows, gradients, rounded corners etc.