Temple Beth Israel - Logo design

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(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $250.00
  • Submitted Entries: 158
  • Contest Ends In: Completed
  • Participating Designers: 18
  • Contest Views: 373
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  DinaBaker

Company Name: Temple Beth Israel

Company Slogan: Community. Tradition. Inclusion.

Description and What We Do: Temple Beth Israel, the only synagogue in Waltham, MA is an independent, egalitarian and traditional congregation that combines a 100+ year history with a vibrant, diverse, close-knit membership and a focus on the future of Judaism. We provide spiritual, social and physical access to and inclusion in meaningful Jewish life and tradition and community engagement. (Some would prefer this tagline: Rooted in tradition. Growing toward the future.) For our website (which will be completely overhauled after we have a new logo), go to www.tbiwaltham.org. A statement of mission, vision and values appears at http://tbiwaltham.org/2017/08/23/mission-vision-and-core-values/. I have uploaded an image of our brand architecture and an image of our brand nomenclature/vocabulary, so you can better understand the brand that we want our logo to help communicate. NOTE that we have had no consistent logo.

Industry Type: Church and Religion

Top Three Things To Communicate Through Our Logo Design:

#1 Jewish tradition/rootedness.

#2 Growth/future.

#3 Community/welcoming of all. (Note: we believe that our expansive inclusion can be a point of differentiation for us.)

Our Target Audience:

Individuals and their families who are Jewish and their non-Jewish family members, and others with an interest in Jewish worship, practice, education and community, living in and near Waltham, MA.

We Like These Colors:

In our community conversations, people have gravitated to purples and greens. There is a desire for warmth. Some have liked yellows, but that's had less universal appeal. There is also some desire for blues because that is associated with Judaism. People responded well to options with a sense of movement to them--for example, images that felt like flames, pathways and leaves with movement to them. Some were looking for a logo that might be open to interpretation, while a few were interested in very concrete images such as a menorah or a star of David--but generally, there was concern that we should not have a look that could easily be associated with any synagogue--we want to show our distinction. It's possible that a concrete symbol rendered more abstractly could work. We want the logo to combine a mark with the name and tagline, but also allow the mark to be used on its own--and the mark/name to be used independent of the tag.

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Design Styles We Would Like To See:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Abstract Mark

An abstract symbol or shape representing the character of your business

Our Design Will Be Used On:

Web, Print

Contest Attachments:


2019-01-27 19:07:09

2019-01-27 19:07:09

2019-02-04 09:41:38

2019-02-04 21:06:54

Contest Entries

  • Client Rank: # 1
    http://www.logocontest.com/public/logoimage/1549445126temple-beth10.jpg Submission #105
    By  castiza
  • Client Rank: # 2
    http://www.logocontest.com/public/logoimage/1549508837davids16.jpg Submission #154
    By  Seven Arts
  • Client Rank: # 3
    http://www.logocontest.com/public/logoimage/1549200501LCTempleBetIsrael17.jpg Submission #49
    By  BusinessBuilders
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549440675templebethisrael1.png
    http://www.logocontest.com/public/logoimage/1549440675templebethisrael1.png
    Submission #104
    By  everettwalsh27
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549509490davids18.jpg
    http://www.logocontest.com/public/logoimage/1549509490davids18.jpg
    Submission #155
    By  Seven Arts
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549509903davids20.jpg
    http://www.logocontest.com/public/logoimage/1549509903davids20.jpg
    Submission #156
    By  Seven Arts
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549511425israel.jpg
    http://www.logocontest.com/public/logoimage/1549511425israel.jpg
    Submission #157
    By  Seven Arts
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549511591israel7.jpg
    http://www.logocontest.com/public/logoimage/1549511591israel7.jpg
    Submission #158
    By  Seven Arts
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549467733TBI-4.jpg
    http://www.logocontest.com/public/logoimage/1549467733TBI-4.jpg
    Submission #121
    By  CrisPen
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549215020TEMPLE ISRAEL.jpg
    http://www.logocontest.com/public/logoimage/1549215020TEMPLE ISRAEL.jpg
    Submission #50
    By  BulatITA
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549215642TEMPLE ISRAEL 1.jpg
    http://www.logocontest.com/public/logoimage/1549215642TEMPLE ISRAEL 1.jpg
    Submission #52
    By  BulatITA
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549383050Temple Beth Israel.png
    http://www.logocontest.com/public/logoimage/1549383050Temple Beth Israel.png
    Submission #83
    By  Sofika
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549483346TEMPL2.jpg
    http://www.logocontest.com/public/logoimage/1549483346TEMPL2.jpg
    Submission #134
    By  BulatITA
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549484104TEMPL3.jpg
    http://www.logocontest.com/public/logoimage/1549484104TEMPL3.jpg
    Submission #135
    By  BulatITA
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549265558777-1.png
    http://www.logocontest.com/public/logoimage/1549265558777-1.png
    Submission #59
    By  woow
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549265558777.png
    http://www.logocontest.com/public/logoimage/1549265558777.png
    Submission #60
    By  woow
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549265618777.png
    http://www.logocontest.com/public/logoimage/1549265618777.png
    Submission #61
    By  woow
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549504929davids12.jpg
    http://www.logocontest.com/public/logoimage/1549504929davids12.jpg
    Submission #145
    By  Seven Arts
  • Client Rank: # Eliminated
    http://www.logocontest.com/public/logoimage/1549436460Tample1.png
    http://www.logocontest.com/public/logoimage/1549436460Tample1.png
    Submission #97
    By  ikiwae

Contest Comments

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 05, 2019

There are interesting new ones today. Thank you! We plan to rank logos tonight, with the contest winding down. We then will ask a few others in our group to look at the ranked ones before we make a final decision. Please check back after tonight for more information from us.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 04, 2019

We have a position reaction to #64, 65 and 67 in part because they remind us of the stars of David that are cut in "negative space" into the doors that lead to our social hall and sanctuary area. I've therefore uploaded a photo of one, though it got distorted when uploaded to this site.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 04, 2019

#64, 65 and 67 are interesting. Particularly I like how 64 takes us in some slightly new color directions too.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 04, 2019

In the creative brief I mentioned "People responded well to options with a sense of movement to them--for example, images that felt like flames, pathways and leaves with movement to them." As I am not sure this was well understood, I have uploaded an example of what we were playing with in this regard, just as a jumping off point for anyone who might want to go in this direction. As you can see, it was just roughly done and the fonts are not the type that we want, but it gives you an idea of this type of concept.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 03, 2019

We like the weight and side of the font in #56.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 03, 2019

#50 and #52 do not work for us.
We like #51 -- could we see this in sans serif, upper/lower case font?
#45: We like this one, and find the third color pretty, but we feel we need to stick with 2 colors for some practical reasons. We are a small, budget-constrained organization; we may use grayscale or b/w sometimes, and we tend to print color in-house where we can't calibrate perfectly. We know it will lose something--but can you try to do the menorah as white (knock-out) rather than in a third color?
#47 has way too much going on.
#48 does not appeal to us. Too angular for the humanistic look that seems to work for us, and reminds us of the Chabad menorah.
#49 is a nice variation on #19. We still like both, and having both a stacked and a horizontal approach to consider. The circle brings in the sense of community and the Jewish concept of cyclicality, and the mark works nicely on its own with the circle.
The COLORS in #40 work very well.
#43 has an issue with how the words are bumping up against that tree. With the tag running under the tree (which is nice), it lowers the name of the temple. Such a wide font therefore seems to push up against the wide part of the tree uncomfortably.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 02, 2019

Here's what we'd like to see pursued from these:

#27 This is an option for us to consider if we decide to go with a more traditional approach--yet fresh. But we would like to seen the green in this deepened a bit (more earthy).

#33 This is nicely balanced, it's nice to have the tree emerging from the green of the tag line--like it's growing from something. And symbolically it's fitting that the people are emerging from the word community. I also like #35 though, but he does need to align the tag to be justified with the name above it. We'd like to see this with a somewhat deeper color (the one used in #35 works better). Also, we'd like to see the tag line with dots centered between the words, rather than periods.

#35 It works nicely. We like the color. However, we'd like to see the tag line right-left justified in alignment with the name above it.

#23 It offers a fresh approach, with the community of people and the interesting start of David. We'd like to see the deeper/earthier green here, and the upper/lower case sans serif font.

#19 We continue to like this as it is.

As these become further refined, at the end of the content period we will share a top set with a wider group of us and then make a selection.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 02, 2019

There are some interesting new options--great response to yesterday's feedback.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Feb 01, 2019

- While we were intrigued by the idea of the ladder, we ended up eliminating these because we could not see the ladder marks standing on their own, apart from the logotype--they would seem to go nowhere.
- We would like to see only sans serif, humanistic fonts in upper/lower case. Serifs and all-upper case are not working for us.
- It's important that the logos scale. In some cases, the marks are too small relative to the name for them to be easily seen when scaled small. Some others are just too complicated to scale small.
- #24 is very interesting with the people as part of the tree. It speaks to Tree of life / community / growth / rootedness, all in one image. But the serif font doesn't appeal to us, and we'd love to see this side-by-side with the name, instead of stacked. We like the overall feel of the options that have the logo to the left of the name, with the tagline horizontal below the name. On several we also like the horizontal rules that go with the tagline.
- We'd like to see the purples deep (we like the bluish purple in #4, though otherwise it does not work for us)
- We'd like to see the greens deeper, too--these feel sort of lime or neon green--we'd like it to be more earthy.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 31, 2019

Overall, the ladders are not working for us because we do not feel the marks would stand well on their own (in addition to being paired with the logotype). More feedback to come later...

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 30, 2019

#9 and #15 are interesting in how they show unity/community, and how the mark can work with or independent of the logotype portion. I'd like to see some type of Jewish imagery incorporated. For example, in #9 the "tree" image in the middle could have more of a menorah shape. I'm not sure how to incorporate it in #15, but I do like this option visually very much.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 29, 2019

#9 is an interesting addition. I like the organic feel of the mark; would like to understand more about the intended symbolism.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 29, 2019

Also, #8 is interesting to us. The design has movement, rambam's ladder suggests a number of things--growing to the future, our work in social justice, on a path together. Also like the color combination. The knockout of the tag line from that particular green makes it very hard to read.

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 29, 2019

Frydenberg, Mark

Mon, Jan 28, 9:32 PM (12 hours ago)

to me

#5 We like the color combinations, but the hands look a little juvenile to some of us and--as noted yesterday--it doesn't say Jewish clearly

#7: All the angles and corners feel a little too busy and hard-edged (not so welcoming). Also hard to see the star of david because of the subtle contrasts (which also may have scaling issues).

We're liking purples. Those that feel close to blue seem good for having the Jewish associate that many find in blue, while the purple still feels warm. Others of us, however, are interested in seeing some deeper and/or royal blues as an alternative we can assess.



I’d like to see something in more of deep purple such as RGB #400080 or royal purple #7851A9

DinaBaker
 United States
Buyer

Joined: Jan 27, 2019

Posted On: Jan 28, 2019

Entry #1 - There's no need to incorporate the Hebrew of the name; thanks for asking, and for pointing out the use of 18 leaves. One of us doesn't find it particularly Jewish, another of us sees the tree of life. We like how the movement takes the viewer to the name (which also confirms the Jewish connection) and it looks like an embrace (e.g., welcoming).

Entry #2 feels too typical. Color and font are nice.

Entry #3 Looks like a cross, despite the mogen david hidden in the middle of it. The flame makes it look more like a cigarette (not seeing it as the eternal light).

Entry #4 - while one of us saw a pomegranate (some Jewish connection), one saw a pineapple...also, more like a still-life than the sense of growth/movement that could come from incorporating a living theme. The design of the fruit is too busy for us, plus that would create scaling issues.

Generally--the sans serif fonts are working better for suggesting welcoming/humanity.

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Posted On: Jan 27, 2019

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