Krentz Case - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

  • Contest Prize Amount: $525.00
  • Submitted Entries: 467
  • Contest Ends In: Completed
  • Participating Designers: 25
  • Contest Views: 1734
Hide/Show Contest Description

The Contest Brief

Contest Holder Name:  kswlogo

Company Name: Krentz Case

Company Slogan: 

Description and What We Do: Krentz String Works is a small business that sells innovative products for string instruments, including wolf eliminators and endpins for cellos. www.krentzstringworks.com Krentz String Works is developing a new brand for its new, innovative line of string instrument cases that will be licensed. This brand is closely related to its parent brand, KSW, but is separate and will be marketed and distributed by another, much larger company with a worldwide reach. The new name for the brand will be Krentz Case. There should be clear continuity with the current logo for KSW, but with enough modification to distinguish Krentz Case as its own unique brand.

Industry Type: Miscellaneous

Top Three Things To Communicate Through Our Logo Design:

#1 Connection to its mother brand, Krentz String Works

#2 Modern (design, ideas, execution)

#3 High-quality (products, designs, innovations)

Our Target Audience:

This will initially be seen by classical musicians but the case company in the future will expand to all music cases for bands, etc. We would like the logo to be modern but timeless. Clean, simple designs that will live through the years is great. The target audiences will be all ages and levels of music endeavors but like Apple or Google, we wish to maintain and clear, sleek design in the logo that speaks to all demographics.

We Like These Colors:

The original color of the crown is a gold-orange. We are open to varying the color or adding to it.

Design Preference Sliders:
Masculine 
 Feminine
Subdued 
 Bright
Playful 
 Serious
Simple 
 Complex
Classic 
 Modern
Common 
 Exotic
Quiet 
 Loud
Economical 
 Expensive
Grey Black White 
 Colorful
Elegant 
 Sporty
Young 
 Mature

Design Styles We Would Like To See:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Web 2.0

Internet trends including bold vibrant colors, 3D graphics, shadows, gradients, rounded corners etc.

Our Design Will Be Used On:

Web, Print, Imprinted Promotional Products

Contest Attachments:

Contest Entries

  • Client Rank: # 1
    https://www.logocontest.com/public/logoimage/1497580140Krentz Case 42.jpg Submission #464
    By  LukeConcept
  • Client Rank: # 2
    https://www.logocontest.com/public/logoimage/1495916610Krentz Case 14.jpg Submission #131
    By  LukeConcept
  • Client Rank: # Elements we like
    https://www.logocontest.com/public/logoimage/1495439527krentz2.png Submission #32
    By  everettwalsh27
  • Client Rank: # Elements we like
    https://www.logocontest.com/public/logoimage/1496241298logo-3.jpg Submission #238
    By  fkreationz
  • Client Rank: # Like - COLOR
    https://www.logocontest.com/public/logoimage/1496315040logo-6.jpg Submission #293
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496401190kc.jpg Submission #392
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496401291kc.jpg Submission #393
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496401339kc.jpg Submission #394
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496401484logo-14.jpg Submission #395
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496401795logo-15.jpg Submission #396
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496402274logo-16.jpg Submission #397
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496318088logo-8.jpg Submission #295
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496318090logo-7.jpg Submission #296
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496325275logo-12.jpg Submission #301
    By  fkreationz
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1496353218kc.jpg Submission #312
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1495612645kc.jpg Submission #82
    By  zaalsva
  • Client Rank: # Not Ranked
    https://www.logocontest.com/public/logoimage/1495613200kc.jpg Submission #83
    By  zaalsva
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1495414338krentz1.png
    https://www.logocontest.com/public/logoimage/1495414338krentz1.png
    Submission #28
    By  everettwalsh27
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496117348krentz4.png
    https://www.logocontest.com/public/logoimage/1496117348krentz4.png
    Submission #153
    By  everettwalsh27
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496117372krentz5.png
    https://www.logocontest.com/public/logoimage/1496117372krentz5.png
    Submission #154
    By  everettwalsh27
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1495501208krentz3.png
    https://www.logocontest.com/public/logoimage/1495501208krentz3.png
    Submission #43
    By  everettwalsh27
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496238131logo-2.jpg
    https://www.logocontest.com/public/logoimage/1496238131logo-2.jpg
    Submission #229
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496238131logo-1.jpg
    https://www.logocontest.com/public/logoimage/1496238131logo-1.jpg
    Submission #230
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496241298logo-4.jpg
    https://www.logocontest.com/public/logoimage/1496241298logo-4.jpg
    Submission #237
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496299338kc.jpg
    https://www.logocontest.com/public/logoimage/1496299338kc.jpg
    Submission #292
    By  zaalsva
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496315042logo-5.jpg
    https://www.logocontest.com/public/logoimage/1496315042logo-5.jpg
    Submission #294
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496320701logo-9.jpg
    https://www.logocontest.com/public/logoimage/1496320701logo-9.jpg
    Submission #297
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496321450logo-11.jpg
    https://www.logocontest.com/public/logoimage/1496321450logo-11.jpg
    Submission #298
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496321450logo-10.jpg
    https://www.logocontest.com/public/logoimage/1496321450logo-10.jpg
    Submission #299
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1496325274logo-13.jpg
    https://www.logocontest.com/public/logoimage/1496325274logo-13.jpg
    Submission #300
    By  fkreationz
  • Client Rank: # Eliminated
    https://www.logocontest.com/public/logoimage/1495611673kc.jpg
    https://www.logocontest.com/public/logoimage/1495611673kc.jpg
    Submission #78
    By  zaalsva

Contest Comments

kswlogo
 United States
Buyer

Joined: May 19, 2017

Posted On: May 23, 2017

Great stuff again today. It's hard to decide which is the best way to make this related brand connect to its parent. Font or the crown? Certainly the colors. We like some of the use of additional grey to the black and the orange we know. We think the crown and color are probably the way to go, but we are ready to be educated!

However, we'd love to see some playing around with the crown itself, somehow keeping it recognizable without making it more complicated. The original of this crown came from a very old book. It was a woodcut. We use the woodcut version in an instrument label inside the instruments. Very cool.

We're also going to have to make sure that all logos look great in one color as well and without any 3D effects. Thanks to everyone who has been making their logos both in color and one color. They do look fantastic, but we need to know what we are going to look like in its worst version first.

kswlogo
 United States
Buyer

Joined: May 19, 2017

Posted On: May 22, 2017

Nice stuff here, thanks for all the creativity. We know it is hard to do, but we are looking for something that can be both obviously related to the parent company logo, but is also its own new identity. We feel that number one above and several others do that fairly well. However, it is difficult in forging the new identity to do more than simply tack on the old crown, although we realize it may not be possible. Is there a way to streamline and integrate any more? Maybe play with font?

A couple of these make us believe we could potentially drop the crown altogether if something were enticing enough.

Honestly, we are very pleased so far with what we've seen for options. Can't wait to see what else might come! This brand will be worldwide and could become quite large so we need to get it right. Thanks so much for your efforts.

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Joined: Jan 01, 1970

Posted On: May 19, 2017

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