Odyssey Beerwerks - Logo design

Contest Prize Guaranteed ( )
(Contest has received 40 or more submissions)

Contest Holder Participation ( )
(Has ranked designs or posted comments daily)

Contest Prize Amount: $250.00
Submitted Entries: 55
Contest Ends In: Completed
Participating Designers: 10
Contest Views: 997

The Contest Brief

Contest Holder Name: chill1969

Company Name: Odyssey Beerwerks

Company Slogan:

Description and What We Do: Craft beer brewery and taproom, operating in Colorado, looking to update our logo. Our customers are active, fun loving, and like to treat themselves to a quality product - craft beer. We'd like our customers to remember to make our Odyssey a part of their Odyssey.

Industry Type: Food and Beverage

Top Three Things To Communicate Through Our Logo Design:

#1 Adventure

#2 Experience

#3 It's about the journey, not the destination

Our Target Audience:

See attached creative brief: Target Audiences • Audience types – o Craft beer consumers are:  more open-minded than most people, seek out interesting and varied experiences and are intellectually curious  considered to be, and consider themselves to be, “high end” beer drinkers  Generally also drinkers of other spirits (whiskey, wine, tequila, etc)  More liberal in thoughts and actions o Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show "The Office" and 36% more likely to be the ones to choose the movie they are going to see • Buyer types – o Will pay a premium for higher quality o Aspiration marketing/images should work with this buyer audience o Active lifestyle, sense of adventure • Key motivations – What makes them act? What emotion can we connect with? o Feeling of being unique and having a sense of adventure, while still being part of a group/community/fraternity/subculture of people with similar ideals o They like choices – and enjoy sampling what they haven’t tried before • Key issues – What are their problems that we can solve? o Affordable indulgence. Relaxation o Craft beer is not simply for testosterone driven males looking for a path to inebriation. It is a complex beverage that should be enjoyed by all (including women!) • Characteristics – Where do they access information? What types of media do they consume? o Generally well-educated. Influenced by wide network of friends, family, and experiences o Social influences, even if not heavy social media consumers, play a large role in decision making • Demographics – gender, age, etc. o Typically male (>75%, 21-55, $60,000+, at least some college) o But…Odyssey Beerwerks should appeal to the growing segment of female purchasers and, more importantly, influencers

We Like These Colors:

burnt/rust orange brown open to additional colors/suggestions

Design Preference Sliders:

Masculine

Feminine

Subdued

Bright

Playful

Serious

Simple

Complex

Classic

Modern

Common

Exotic

Quiet

Loud

Economical

Expensive

Grey Black White

Colorful

Elegant

Sporty

Young

Mature

Design Styles We Would Like To See:

Pictorial Mark

An image or shape that is easy to recognize to represent your business

Shield or Emblem Mark

Name of business inside a shape or picture element

Character Mark

A Mascot or character to represent your company or brand (This is very time intensive for our designers so please only choose this if your contest is $500 or more)

Our Design Will Be Used On:

Web, Print, Signage and Billboards, Imprinted Promotional Products

Contest Attachments:

Contest Entries

Removed Designs

Client Rank: # 1

Submission #16
By everettwalsh27
Client Rank: # 2

Submission #35
By alpino
Client Rank: # 7

Submission #24
By CrisPen
Client Rank: # 9

Submission #22
By juharmen
Client Rank: # 10

Submission #23
By CrisPen
Client Rank: # Elements we like

Submission #27
By semuasayangeko
Client Rank: # Not Ranked

Submission #28
By semuasayangeko
Client Rank: # Not Ranked

Submission #41
By smilysb
Client Rank: # Not Ranked

Submission #53
By smilysb
Client Rank: # Not Ranked

Submission #54
By smilysb
Client Rank: # Not Ranked

Submission #25
By CrisPen

Contest Comments

chill1969
United States
Buyer

Joined: Sep 03, 2014

Posted On: Sep 04, 2014

NOTE: the uploaded image (penguin) does NOT need to be a part of the logo. It is merely an image that we are currently using on one of our beer cans and on some of our merch. I would also like to see logo designs that do not utilize the penguin graphic.

Admin

Joined: Jan 01, 1970

Posted On: Sep 03, 2014

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