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)Contest Holder Name: Atticus10248
Company Name: New Mexico Chapter of the American College of Trial Lawyers
Company Slogan:
Description and What We Do: The Lady of Justice converted to reflect features associated with the State of New Mexico. The Lady of Justice is typically shown wearing a robe-style gown, blindfolded and holding the scales of justice in one hand and a sword in the other hand. Conversion of the Lady of Justice to New Mexico style might include clothing such as cowgirl boots and hat, a broomstick skirt, a Western vest with fringe or tassels, a concha belt and a squash blossom necklace. The scales of justice might be holding red and green chiles or small pieces of Indian pottery. The other hand might be holding a red chile ristra or a law book. The background might show an outline of the State of New Mexico and/or a hot air balloon. Hot air balloons which participate in the Albuquerque International Balloon Fiesta each October often have logos on the balloons. The figure might be titled Senora de Justicia.
Industry Type: Legal
Top Three Things To Communicate Through Our Logo Design:
#1 New Mexico's tri-cultural history: Western, Hispanic and Native American
#2 Law & Justice
#3 New Mexico features on the Lady of Justice
Our Target Audience:
Mature professionals, New Mexico location
We Like These Colors:
Yellow & Red are the colors of the flag of the State of New Mexico which features a Zia sun symbol and turquoise is another color associated with New Mexico as used in Indian jewelry.
Design Styles We Would Like To See:
Our Design Will Be Used On:
Print, Imprinted Promotional Products
Contest Attachments:
Submission #39
Submission #44
Submission #28
Submission #35
Submission #18
Atticus10248
United States
Buyer
Joined: Jul 26, 2014
Revision to Entry ranked # 1 - change Lady Justice's top from sleeveless to full length sleeves. Revision to Entries ranked #2 - # 5 -change the color of the blindfold from white to either black or turquoise and the hair color from blonde to black or brown. If the change of hair color necessitates this - OK to change the color of the cowgirl hat.
Atticus10248
United States
Buyer
Joined: Jul 26, 2014
Submission # 12 is the closest to the idea I had in mind. See posted comment from 8/5/14 for suggested revision. Entry 15 is good with regard to the items Lady Justice is holding but the colors are more typical of the Flag of Mexico than the State of New Mexico. Entries 16 & 18 show only the scales of justice. The idea was to depict Lady Justice holding the scales, converted to "Santa Fe Style".
Atticus10248
United States
Buyer
Joined: Jul 26, 2014
Entry # 12 is getting very close to the idea. Suggested revision: (1) move the scales of justice away from Lady Justice's body so that the scales are more clearly visible; (2) Have the name of the organization all in the same type size with the order reversed so that it reads: American College of Trial Lawyers
New Mexico Chapter; (3) While the red and green clothing colors might work, let's try it with turquoise colors for the skirt and black for the blouse/vest.
Atticus10248
United States
Buyer
Joined: Jul 26, 2014
Entries 8 - 11 are getting closer to the idea I had in mind. The head-to-toe depiction of Lady Justice is good but the scales of justice need to be more prominent and should hold items such as green & red chiles or small pieces of Indian pottery while the other hand should be holding a chile ristra or a law book. The name of the organization needs to be displayed. Finally, Lady Justice should be blind-folded.
Atticus10248
United States
Buyer
Joined: Jul 26, 2014
None of the first 7 entries capture what I had in mind. Please show Lady Justice - New Mexico style - from her cowgirl hat to her cowgirl boots wearing an outfit that includes a broomstick skirt, concha belt, squash blossom necklace and vest with fringe or tassels. The scales of justice which she is holding in one hand can hold red and green chiles or small pieces of Indian pottery, while the other hand can hold a red chile ristra or a law book. The background can include an outline of the State of New Mexico and/or a hot air balloon. The hot air balloon can have a logo on the balloon envelope - perhaps with the name of the organization - New Mexico Chapter of the American College of Trial Lawyers. There is a poster popular in Santa Fe which captures the idea. It is called "Another Victim of Santa Fe Style"
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