lundifresh
 Australia
Buyer

Joined: Nov 07, 2013

Posted On: Nov 18, 2013

Thank you to all who entered. I will be discussing and judging the logos with my business partner and making a decision in the next few days.

lundifresh
 Australia
Buyer

Joined: Nov 07, 2013

Posted On: Nov 11, 2013

Hi guys, thank you for all your entries so far. We realise we've provided a wide ranging brief and we want to provide a bit of clarification so that you can direct your design efforts.

If we were to rank the components of brief in terms of importance it would be as follows...
Text predominance - most important
Primary colours - v. Important (fine for these to be washed out/pastel but please stick to red, blue, yellow, and maybe green)
Similarity to old school Italian brand - important to neutral
Inclusion of puffin - neutral to not important
Cigar packaging component - not important

lundifresh
 Australia
Buyer

Joined: Nov 07, 2013

Posted On: Nov 08, 2013

thanks for your designs, please note in the brief the puffin is to be a small part of the design, and is not even essential, it shouldn't dominate the logo.

also the logo required colours, 2-3 prime colours, that are opposite colours.

lundifresh
 Australia
Buyer

Joined: Nov 07, 2013

Posted On: Nov 07, 2013

hi designers,

The old fashioned comment in the brief is a bit of a red herring, our apologies. The less patterned detailing the better, the simple, fun is more what we are looking for through colour.

thanks

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Joined: Jan 01, 1970

Posted On: Nov 07, 2013

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